Behind the Scenes: The Magic in Our Creative Process Revealed

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There’s so much to be said about scent. Not only are delightful aromas pleasant to experience, but they are also downright impossible to forget. It’s no wonder scent branding is slowly becoming the preferred language through which successful brands choose to communicate with their audience.   But have you ever wondered how scent branding works its […]

The Do’s and Don’ts of Brand Communication in 2020

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In 2020, amid social distancing, things are getting more personal than ever. A Deloitte study clearly shows that brand communication is no longer a one-way street, where brands do all the talking and customers only listen. Now, customers come with high expectations: they don’t only want to talk to you… they want to be heard. […]

5 Ways to Bring More Emotion to Your Brand

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Branding a business is a must. However, a study found that an alarmingly high percentage of consumers – 89% to be exact – feel little or no emotional connection to a brand. That roughly translates to a customer forgetting about a brand the minute the interaction stops! Nowadays, with a quickly-changing demographic, branding represents only […]

Elevate Your Brand Storytelling

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Everyone loves a good story. With 79% of customers expecting a brand to tell a story, companies don’t fail to deliver what the audience is craving. However, not every brand story does the job it should. Not every story is memorable, emotional – and even worse, worth sharing, thus overthrowing the basic idea of what […]

 
 
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