The Do’s and Don’ts of Brand Communication in 2020

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In 2020, amid social distancing, things are getting more personal than ever. A Deloitte study clearly shows that brand communication is no longer a one-way street, where brands do all the talking and customers only listen. Now, customers come with high expectations: they don’t only want to talk to you… they want to be heard. […]

5 Ways to Bring More Emotion to Your Brand

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Branding a business is a must. However, a study found that an alarmingly high percentage of consumers – 89% to be exact – feel little or no emotional connection to a brand. That roughly translates to a customer forgetting about a brand the minute the interaction stops! Nowadays, with a quickly-changing demographic, branding represents only […]

Elevate Your Brand Storytelling

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Everyone loves a good story. With 79% of customers expecting a brand to tell a story, companies don’t fail to deliver what the audience is craving. However, not every brand story does the job it should. Not every story is memorable, emotional – and even worse, worth sharing, thus overthrowing the basic idea of what […]

How To Set Your Brand Apart Using Smell

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What makes people prefer one brand over another? With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition. Nowadays, the branding experience is no longer focused on the final destination only – the consumer buying a product or […]

 
 
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