Benefits of Scenting
BENEFITS OF SCENT MARKETING
As the customer journey becomes increasingly complex, multi-channel and social-centric, companies and brands must focus on determining which moments have the most impact and deliver the best possible experience at every touch point along the customer journey.
Enhance Brand Experience
Scent enhances the brand experience by inspiring certain behaviors towards brands and products. It can influence perceptions making experiences more enjoyable, more emotional and more memorable.
Improve Customer Experience
Scent enables customers to recall a brand and better communicate the brand’s attributes.Scent creates positive associations with the brand throughout the customer journey.
Build Emotional Connections
Scent can amplify a brand experience to establish a long lasting connection with consumers. Emotional connections engenders loyalty and influences purchasing decisions.
Harvard Business Review