Benefits of Scenting
BENEFITS OF SCENT BRANDING
As the customer journey becomes increasingly complex, multi-channel and social-centric, companies and brands must focus on determining which moments have the most impact and deliver the best possible experience at every touch point along the customer journey.
Enhance Brand Experience
Scent enhances brand experience by inspiring certain behaviours towards brands and products. It can influence perceptions making experiences more enjoyable, more emotional, and more memorable.
Expand Brand Recognition
Scent enables customers to recall a brand and better communicate brand identity. Scent can create positive associations with a brand throughout the customer journey.
Boost Customer Satisfaction
Scent can amplify brand experience and establish a deeper emotional connection with customers. Emotional connections engender loyalty and positively influence value perception.
Harvard Business Review