Beyond Scent Blog
Experiential Marketing and Brand Scent
Adding a brand scent can positively impact these 3 activities to create truly memorable experiences that connect with customers: TheyRead more.
Three Reasons Brand Scenting Makes Business Sense for Gyms
From the late 1800’s to the mid 1900’s, the YMCA and the YWCA (its counterpart for women) was about theRead more.
Why You Need a Scent Logo
All marketers are familiar with the concept of a logo, a visual representation of a brand. Some, like Coca Cola,Read more.
Ever heard of Urban Smellscapes?
Ever heard of Urban Smellscapes? Follow researcher @katemclean smellmap journey of cities like Amsterdam & Singapore Click here to readRead more.
How can hoteliers market to the five sense?
People have keen senses. Taste, smell, touch, sight and sound evoke powerful emotions and memories, and that’s good news forRead more.