Why You Need a Scent Logo
All marketers are familiar with the concept of a logo, a visual representation of a brand. Some, like Coca Cola,Read more.
Ever heard of Urban Smellscapes?
Ever heard of Urban Smellscapes? Follow researcher @katemclean smellmap journey of cities like Amsterdam & Singapore Click here to readRead more.
How can hoteliers market to the five sense?
People have keen senses. Taste, smell, touch, sight and sound evoke powerful emotions and memories, and that’s good news forRead more.
The Dos and Dont’s of Scenting at Trade Shows
Should Brands Use Scent Marketing at Trade Shows? Trade shows are a breeding ground of sensory overload for trade showRead more.