Danish jewellery brand PANDORA created an engaging multi-sensory retail store to launch their new collection PANDORA Shine. Taking design cues from PANDORA’S new geometric honeycomb charm, the 5 metre tall hive structure provided a fully interactive experience, captivating each visitor’s sense of touch, sight, scent, taste and sound. “The hive” featured ‘Humming Hubs’ that incorporate […]

This is probably the ultimate immersive multi-sensory in-store experience yet! Topshop is celebrating the start of summer with a giant inflatable, a virtual water slide and scent of sunscreen in their Oxford Street store. The immersive experience ‘Splash’ has shoppers starting their journey on a giant inflatable, donning an Oculus Rift VR headset and being […]

To launch its new Project IONIQ lab and car, Hyundai set up a sensory journey ‘House of Hyundai’ to explore how our senses effect our emotional state when driving. The pop-up installation in London’s Soho allowed visitors to travel through sensory zones exploring Touch, Taste, Sight, Smell and Hearing while meeting with cutting edge innovators […]

Brands are now utilizing all senses to engage with their customers and develop emotional connections. When targeting Millennials, who according to a recent study by Oxford University, prefer experiences that stimulate their sense, using Multi-Sensory techniques becomes imperative. This article by Event Marketer looks at five brands leveraging multi-sensory branding strategies in a very creative […]