Popular Scents for Hotels|Beyond Scent

How can hoteliers market to the five sense?

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People have keen senses. Taste, smell, touch, sight and sound evoke powerful emotions and memories, and that’s good news for hoteliers. Contrary to what most hoteliers would believe, travel decisions aren’t simply rational and logic-based. People make buying decisions – or any decision for that matter – based on their emotions. Sensory marketing has been […]