Retail Ambient Scenting|Beyond Scent

Six Scents To Enhance In-store Retail Experience

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In the current ‘Experience Economy’ businesses need to create memorable experiences for their customers in order to stand out. We are seeing the traditional physical retail spaces adapting to changing shopping habits and finding new methods of engaging with their customers. Good retailers know that in order to create memorable experiences they need to provide […]

Emotional Branding

Top 5 Scents For Branding Banks And Financial Institutions

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A new generation of “hub” or flagship branches are taking shape as the financial services industry is undergoing a personalization revolution. We are now seeing the concept of traditional branch banking evolving to adopt new formats resulting from digital and service transformations. Bank of Ireland is leading with the concept by moving towards ‘smart branches’ […]

Topshop VR Experience|Beyond Scent

Topshop In-Store Sensory Experience

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This is probably the ultimate immersive multi-sensory in-store experience yet! Topshop is celebrating the start of summer with a giant inflatable, a virtual water slide and scent of sunscreen in their Oxford Street store. The immersive experience ‘Splash’ has shoppers starting their journey on a giant inflatable, donning an Oculus Rift VR headset and being […]

authentic scentsy car freshener|Beyond Scent

How Hyundai Created a Multi-Sensory Experience

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To launch its new Project IONIQ lab and car, Hyundai set up a sensory journey ‘House of Hyundai’ to explore how our senses effect our emotional state when driving. The pop-up installation in London’s Soho allowed visitors to travel through sensory zones exploring Touch, Taste, Sight, Smell and Hearing while meeting with cutting edge innovators […]