Using custom scent is set to become a regular luxury amenity in residential projects.
A high profile example is Miami’s One Thousand Museum, a 62-story residential tower designed by Zaha Hadid Architects. Not only will it offer state of the art amenities, but the tower also aims to appeal to more senses than just the visual. One Thousand Museum, set to be completed in 2017, will have its own custom scenting: all interior amenity spaces, including the lobby, wellness and spa levels, aquatic center, and sky lounge, will be perfumed with signature ambient scents.
The developers of One Thousand Museum turned to olfactive branding to create fragrances that will shape the mood of every space in the building.
Applications for scenting in residential developments includes using custom scents in show homes to add another element to the buyer’s experience. Scent Branding or Scenting can also be used within the developments to help brand the community and create a sense of home for residents.
Benefits of Scenting Your Residential Properties.
- Increase the value of your property by creating welcoming environments that appeal to all your tenants’ senses.
- Build an emotional connection between your tenants and their home.
- Differentiate your property by offering a customized sensory experience.
- A proper scenting creates perceptions of quality of service, cleanliness and better customer experience.
Scents for residential projects should be subtle enough so as not to overpower, yet distinct enough to leave at least a subliminal impression.
Over 75% of our emotions are driven by what we smell
Working closely with Developers, Consultants, Designers and Facility Managers we can help position residential projects as luxury developments with the introduction of a bespoke fragrance within the building environment; ground floor reception, floor by floor coverage or throughout an entire building complex.