The in-store experience is the ideal touchpoint to leave the right impression - and have visitors come back as loyal customers, again and again.
Even the most rational choices are influenced by emotion.
Emotion is the driving force behind 90% of purchasing decisions. Visitors in a store are no longer making transactions based on what they see - but on how they feel.
Making an appeal to all of their senses isn’t optional. It’s now mandatory.
In the digital era, a brand’s physical location is the ideal customer touchpoint to tickle the senses - and tell what your brand is all about, in a whole different way.
Transform the way your brand communicates. Introduce an emotional element - and witness how a one-time visitor becomes a brand ambassador.
Beyond Scent works with a professional scent diffusion machine to support you in telling your brand’s story - the memorable way.
A recent study saw two identical pairs of Nike running shoes placed in two separate, but identical rooms. One room was infused with a mixed floral scent. The other wasn’t. Test subjects inspected the shoes and by a margin of 84%, preferred the shoes displayed in the fragrant room. Additionally, the consumers estimated the value of the “scented” shoes was, on average, $10.33 higher than the pair in the unscented room.
According to research by Eric Spangenberg, Dean of the Washington State University College of Business, an experiment within a retail environment showed that in a group of approximately 100 people who had shopped in the presence of a simple scent, they typically spent 20% more money, and bought more items.
Contact us today to discover how our scent solutions can enhance your retail brand.