Hotels strive to create unique guest experiences that will leave lasting memories for their guests to not only strengthens brand loyalty but to also produce repeat guests. As such, the most defining aspect of a hotel experience is how guests feel during their stay and what they remember about their visit long after they have left.
Research has proven that emotional connections drive our behavior and that scent is the most powerful trigger of emotional response. Hotels scenting their spaces with unique, tailored scents that evoke an intended experience are utilizing an additional touch point through which to connect with their guests on an emotional level.
What a hotel scent should do
A hotel’s scent should not be an afterthought; it is an integral part of its brand identity and it needs to appeal to hotel guests as well as evoke the brand’s personality to reflect its values.
The best scenting approach delivers experiences that evoke particular moods from the arrival process through to departure. Subtle relaxing scents can be ideal for wellness and retreat style hotels, while vibrant notes of citrus are more suited to adventure hotels and accords of leather and wood lend themselves to more urban settings.
Because our sense of smell is closely linked to emotions and memory, scent can significantly transform how guests feel about a brand or hotel experience. Furthermore, guests will remember their emotional experiences in a more enduring way when memories are associated with scent. According to Forbes, Mandarin Oriental’s branding specialists stated that “hotel guests remember what they smell two times longer and more vividly than what they see or hear.”
Most major international hotel chains such as Sofitel, Le Meridien, Hilton Worldwide, InterContinental Hotels Group, Marriott International and The Ritz-Carlton have adopted this approach and diffuse their unique aromas throughout their properties to create a truly powerful connection with your guests.
Here are our top scents for hotels:
‘‘Fresh Bergamont & Grapefruit’’
A revitalizing accord opening with fresh bergamot, verbena and red grapefruit, on a heart of jasmine, lily and rose with nuances of cardamom, ylang-ylang and thyme on a base of musk.
‘Earl Grey Tea & Cucumber’
A fresh green floral fragrance opening with tea leaves, cardamom and coriander alongside fragrant bergamot, lemon and mandarin. Followed by watery florals and crisp cucumber, supported by a delicate base of amber, musk and precious woods.
‘Pomegranate & White Fig’
A stylish and beautiful blend of Exotic fresh fig fruit, green fig leaf, pink pepper, cardamom, frankincense and citrus, leading to a heart of clove, patchouli, lily, blended with fruity blackcurrant, warming amber and woody fig bark.
‘Wild Orchid & Raspberry’
A chypre accord opening with citrus notes of bergamot and lemon, combined with pear, plum, peach, raspberry, green violet and chamomile leading to a floral heart of jasmine, lily, violet, freesia, rose and hyacinth on a base of patchouli, cedarwood, sandalwood, amber, vanilla and musk.
‘Lotus Blossom & Water Lily’
A fresh, vibrant lily fragrance with top notes of bergamot, tangerine and dewy green notes, supported by a heart of lotus, freesia and rose smoothed by a musky floral base.
As Olfactory Consultants we focus on creating an emotionally driven brand experience for our hotel clients. We take into account the core values of the brand and guide you through a carefully-crafted creative process to deliver the best scenting solutions for your hotel.