Topshop In-Store Sensory Experience

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Topshop VR Experience|Beyond Scent

This is probably the ultimate immersive multi-sensory in-store experience yet!

Topshop is celebrating the start of summer with a giant inflatable, a virtual water slide and scent of sunscreen in their Oxford Street store. The immersive experience ‘Splash’ has shoppers starting their journey on a giant inflatable, donning an Oculus Rift VR headset and being taken on an incredible water-themed adventure down Oxford Street – just check out the video below!

Topshop will also be pumping the scent of sunscreen throughout the London store and hosting a number of summer-themed pop-ups, such as soft-serve ice cream vendor Milk Train.

Who wouldn’t want to run out and book a summer holiday after this experience….but not before picking up some holiday wear?

Check out the video and images from the activation which is running 25 May till June 4.

Topshop VR Experience

Topshop Oxford Street Summer Activation

Topshop VR Experience

Images via The Drum